Most small business ideas are born out of inspiration, frustration, circumstances or almost any reason other than well thought-out logic and plenty of pre-planning. How about your small home based business idea?As a result, the ever cycling phases of plan, finance, start, run, grow, sell are random and chaotic. Each phase is dealt with, if at all, in a reactive mode rather than a responsive mode. This pattern seems to work as long as you see your small home based business as a source of wages versus a business entity responsible for making a profit with your “wages” being paid as part of the business’s employee overheadA few small business owners eventually break out of this mode and into a true business ownership role where they begin to, as Michael Geber described in his classic book “The E-Myth”, work on their business rather than in their business. This transition can be difficult for many because it requires some forward thinking and functional discipline. In other words, you’ve got to think about the future not just react to it. You need to focus on the basic business functions and how to apply them to your business at every phase of the business cycle.A simple way to begin your move into the role of true small business owner is to become familiar with six phases of the small business cycle and the eight business basics you’ll need to apply in different ways at each of the six phases.Small Business PhasesThe six business phases are plan, finance, start, run, grow and sell. Typically, small home based business owners attack the phases of business development in order of their own strengthens or the greatest source of pressure. It takes a strong sense of discipline to move through each phase in logical order. It’s not a matter of slowing your small business down, but, rather, accelerating its success and profitability by not skipping a step and moving from one to the next.Small Business BasicsIn different ways in each of the phases you always be dealing with each of the eight business basics of objectives, management, finance, personnel, marketing, operations, production and resources. Each small business basic is a point of education and implementation for new small home based business owners. Think of each basic as a function to learn about and a section in your business plan. Learn about each basic and then take your own current or projected data and move it into your small business plan.It takes time and discipline to cycle through each of the business phases and master all of the business basics but the rewards for most small business owners are success and profitability. Your small business idea is too important to penalize yourself by not earning those rewards. Start right now by assessing what phase your small home based business is in and what basic needs your immediate attention.
Capital for a Home Based Business
Raising capital for a home based business is a difficult process. This is primarily due to the fact that most home based businesses are not qualified for small business administration loans. The SBA wants to see that jobs are being created with the capital that they are providing to small businesses. As such, if you are seeking debt capital for your home based business then you are generally going to need a conventional business loan, a personal loan, or a working capital line of credit. Most importantly, if you decide to go down this funding road then you are going to need to make sure that you have the appropriate collateral and credit score in place so that you are able to effectively receive the capital that you need to launch operations. As it pertains to collateral, you can expect that a bank is going to want to see that you have a substantial amount of equity in your home, retirement accounts, and vehicles. In a way, you can consider any debt obligation that you undertake to be a personal loan.One of the other ways that you can raise capital for your home based business is to use a working capital line of credit that is secured by any inventory that you are purchasing. This will ensure that you are able to acquire the goods that you need while also being able to focus your remaining financing on marketing efforts. This is especially true if you are launching an online based business that is based out of your home. An alternative to this is that if you accept credit cards via a merchant terminal then you can receive a lump sum loan based on your monthly receivables. However, this is an extremely expensive method of financing a new business. As such, you should focus on using your own savings or obtaining a standard line of credit rather than going down this road.Finally, you can always work with friends and family as it relates to obtaining the capital that you need. However, working with friends and family in order to start a home based business comes with a number of complications. Mainly, if the business does not do well or fails then these individuals will either lose their investment or you will be required to pay them back with a business that is not producing any income.In closing, you should decide which methodology is best for your in regards to raising capital for your home based business. Each type of financing scenario has its pluses and cons.
How Important Is the Fundraising Auctioneer to the Success of Your Event?
I want you to think about the term “Fundraising Auction”.
A “Fundraising Auction” is an event where items of value are gathered, and then sold in a competitive bidding situation, either in a Silent Auction format, or in a Live Auction format by a Live Auctioneer. And since typically the best items are saved for the Live Auction, arguably it is the Live Auction that should generate a significant portion of the proceeds in any Fundraising Auction.
So why do so many non-profit groups consider the Fundraising Auctioneer to be the least valuable component in a Fundraising Auction?
The Hosting Facility gets paid.
The Printer gets paid.
The Caterer gets paid.
The Liquor Store gets paid.
The DJ gets paid.
The Florist gets paid.
But the Auctioneer … the individual who is expected to raise the lion’s share of the event’s proceeds… is expected to work for Free. And is usually under-appreciated for the professional services he/she provides.
I’m not trying to underscore the value of the invitations & programs, food, booze, music, and decorations. All are important in their own way. But each of these are “Expenses”. It is the Auctioneer who is going to bring “Revenue”… and thus, the “Profits”… into any event. Which is the ultimate objective of any Fundraising Auction.
Here is a real-life example of how under-appreciated the Auctioneer can be. In two comparable events we worked last year, during the dinner portion of the event one non-profit group sat the Auctioneer (me) at a table with the DJ, the Interns, the Volunteer Staff, and other event “Help”. The 2nd non-profit group sat the Auctioneer (me) directly next to the CEO of their organization, where we chatted about how important the pending revenue would be to their organization. Which group do you think valued the services of the Fundraising Auctioneer more?
Don’t ever under-estimate the value that a professional Fundraising Auctioneer can bring to your event. The Auctioneer adds value as a pre-event consultant. And the Auctioneer can change an event from a moderate to a huge success.
A Case Study Once I was scheduled to call an Auction for a major local non-profit group. They represented a very good cause and they had a strong and dedicated following. Their event was sold out, quality Live & Silent Auction items had been solicited, and the Special Pledge Appeal had been choreographed and was ready to go. The facility was first class, the appropriate caterer was booked, and the food was ready to cook.
But quite unexpectedly, some unseasonably inclement weather forced the event’s cancellation. Despite all of the committee’s hard work, cancelling the event was the proper decision considering the circumstances.
So the Event Committee scrambled to re-schedule the event for the following weekend.
They confirmed with the Hosting Facility.
They confirmed with the Caterer.
They confirmed with the Liquor Store.
They confirmed with the DJ.
They confirmed with the Florist.
Since they already had the Mailing List of those scheduled to attend, no new invitations had to be printed as all were contacted by email or telephone. So with everything in place, the group went ahead and re-scheduled the event for the following weekend.
But guess who they failed to confirm? You got it… the Professional Auctioneer. They thought so little of the Auctioneer’s contribution that they “assumed” that the Auctioneer would be available and at their beck and call.
But the Auctioneer already had another Fundraising Auction booked for that date with another non-profit group. It was only hour away from the re-scheduled event, and things could have been easily worked out. All Group #1 had to do was start their event one hour earlier, or one hour later, than the Group #2, and the Auctioneer could have helped both groups on the same day.
But because Group #1 failed to anticipate a possible Auctioneer conflict, because they failed to confirm with the Auctioneer before re-scheduling their event, their preferred Auctioneer had to bow out and they had to scramble to locate substitute “Volunteer” Auctioneer only days before their event.
And it cost them.
Learning Points
The Live Auction is usually where the profits are made at any Fundraising Auction.
A Professional Fundraising Auctioneer can be vital to the success of any Fundraising Auction.
The better Fundraising Auctioneers usually get booked quickly.
You need to recognize the important contributions that a good Auctioneer can make to your event.
Michael Ivankovich is a Bucks County Fundraising Auctioneer based in Doylestown PA, and serves the Great Philadelphia PA area. He has been a professionally licensed and bonded Auctioneer in Pennsylvania for nearly 20 years, has been named Pennsylvania’s Auctioneer of the Year, and has considerable experience in conducting Fundraising Auctions. Michael loves helping groups raise needed funds for good causes and one of his specialties is the “Special Pledge Appeal” or “Fund-A-Cause Appeal” which usually enables clients to double their revenue in a single evening.